Aldi's, the grocery store chain partners with a large number of consumer products companies to manufacture private label products that are similar to name-brand products found in other grocery store aisles. One cookie manufacturer suggests that Aldi's modify the volume of product they include in the package but keep the package size the same. Thus, consumers would receive fewer cookies but not recognize the difference because the packaging looks the same as the name-brand variety. Aldi's marketing buyer warns the cereal manufacturer that this might be a bad idea because Aldi's long-term survival, like most companies, depends on
a. maximizing profitability.
b. creating and maintaining satisfying exchange relationships.
c. streamlining production to efficiently respond to demand.
d. implementing cost cutting measures.
Answer: b. creating and maintaining satisfying exchange relationships.
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Marketing
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