While Diet Coke and Diet Pepsi are brand competitors, they must also realize that their target customers have other alternatives for quenching their thirst such as juice, water, sports drinks, coffee, or alcoholic beverages. Therefore, they face ____________ competition from companies who compete in the same product class but market products with different features, benefits, and prices.

While Diet Coke and Diet Pepsi are brand competitors, they must also realize that their target customers have other alternatives for quenching their thirst such as juice, water, sports drinks, coffee, or alcoholic beverages. Therefore, they face ____________ competition from companies who compete in the same product class but market products with different features, benefits, and prices.

While Diet Coke and Diet Pepsi are brand competitors, they must also realize that their target customers have other alternatives for quenching their thirst such as juice, water, sports drinks, coffee, or alcoholic beverages. Therefore, they face ____________ competition from companies who compete in the same product class but market products with different features, benefits, and prices.


a. product

b. total budget

c. generic

d. monopoly


Answer: a. product


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