A firm seeks to obtain insights and information from customer relationship management and/or loyalty programs so it can provide personalized offers aimed at exciting its targeted customer. In doing so, the firm is most likely attempting to make sure its offer
A. is competitive.
B. is cost-effective.
C. is relevant.
D. has mass appeal.
E. will boost sales.
Answer: C. is relevant.
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Marketing
- Charles Revson started Revlon. He once said "We sell hope." Revson was defining the ______ of Revlon cosmetics.
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- What are perceptual positioning maps used for?
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- One important consideration in using a differentiated targeting strategy is that ________.
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- ______ segmentation divides buyers into different segments based on lifestyle or personality characteristics
- What is positioning?
- Which of the following statements about segmentation is true?
- What is the purpose of differentiation?
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- Which of the following is an advantage to businesses that use computer databases to manage their inventory?