Camille was shopping online for a new pair of dress boots. The first website she clicked on only offered hiking boots and not the dress boots she was looking for, so Camille left that site immediately and continued on her search. Under which metric for analyzing online activity would marketers categorize Camille's activity?
A. conversion rate
B. keyword analysis
C. bounce rate
D. page view
E. click path
Answer: C. bounce rate
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