Marketing MCQ Marketing Research A formal research design specifies the methods for selecting the sources of information and for collecting data from those sources. A ________ design requires a clear specification of the who, what, when, where, why, and way (the six Ws) of the research.

A formal research design specifies the methods for selecting the sources of information and for collecting data from those sources. A ________ design requires a clear specification of the who, what, when, where, why, and way (the six Ws) of the research.

Marketing Research

A formal research design specifies the methods for selecting the sources of information and for collecting data from those sources. A ________ design requires a clear specification of the who, what, when, where, why, and way (the six Ws) of the research.

A) descriptive

B) causal

C) exploratory

D) none of the above

Answer: A

Marketing MCQ

A formal research design specifies the methods for selecting the sources of information and for collecting data from those sources. A ________ design requires a clear specification of the who, what, when, where, why, and way (the six Ws) of the research.

A formal research design specifies the methods for selecting the sources of information and for collecting data from those sources. A ________ design requires a clear specification of the who, what, when, where, why, and way (the six Ws) of the research.

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