Marketing MCQ
Marketing Chapter 20
A __________ is an interactive, Internet -enabled system that allows individual customers to design their own products by answering a few questions and choosing from a menu of product attributes, prices and delivery systems.
A __________ is an interactive, Internet -enabled system that allows individual customers to design their own products by answering a few questions and choosing from a menu of product attributes, prices and delivery systems.
A __________ is an interactive, Internet -enabled system that allows individual customers to design their own products by answering a few questions and choosing from a menu of product attributes, prices and delivery systems.
a) seller menu
b) seller cookie
c) content screen
d) choiceboard
e) collaborative filter
Answer: d
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