According to the model of buyer behavior, what are the two parts of a buyer's black box?
A. The 4 Ps and social forces.
B. Purchase behavior and cultural forces.
C. The buyer's attitudes and preferences and the buyer's purchase behavior
D. Cultural forces and marketing stimuli
E. The buyer's characteristics and the buyer's decision process
Answer: E. The buyer's characteristics and the buyer's decision process
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Marketing
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- One important consideration in using a differentiated targeting strategy is that ________.
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