Marketing MCQ Marketing Chapter 20 Although Recreational Equipment (www.rei.com), has typical retail store hours, thirty-five percent of its sales are made between the hours of 10 PM and 7AM. This shows how electronic commerce contributes to customer value through the creation of __________.

Although Recreational Equipment (www.rei.com), has typical retail store hours, thirty-five percent of its sales are made between the hours of 10 PM and 7AM. This shows how electronic commerce contributes to customer value through the creation of __________.

Marketing Chapter 20

Although Recreational Equipment (www.rei.com), has typical retail store hours, thirty-five percent of its sales are made between the hours of 10 PM and 7AM. This shows how electronic commerce contributes to customer value through the creation of __________.

a) time utility

b) place utility

c) possession utility

d) form utility

e) all the above

Answer: a

Marketing MCQ

Although Recreational Equipment (www.rei.com), has typical retail store hours, thirty-five percent of its sales are made between the hours of 10 PM and 7AM. This shows how electronic commerce contributes to customer value through the creation of __________.

Although Recreational Equipment (www.rei.com), has typical retail store hours, thirty-five percent of its sales are made between the hours of 10 PM and 7AM. This shows how electronic commerce contributes to customer value through the creation of __________.

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