Marketing MCQ Marketing Chapter 20 Although Marks & Spencer, the well-known British department store, is located in the U.K., customers from Chicago or Dallas can shop for clothing as easily as a person living in London. This shows how electronic commerce contributes to customer value through the creation of __________.

Although Marks & Spencer, the well-known British department store, is located in the U.K., customers from Chicago or Dallas can shop for clothing as easily as a person living in London. This shows how electronic commerce contributes to customer value through the creation of __________.

Marketing Chapter 20

Although Marks & Spencer, the well-known British department store, is located in the U.K., customers from Chicago or Dallas can shop for clothing as easily as a person living in London. This shows how electronic commerce contributes to customer value through the creation of __________.

a) service utility

b) place utility

c) possession utility

d) form utility

e) all the above

Answer: b

Marketing MCQ

Although Marks & Spencer, the well-known British department store, is located in the U.K., customers from Chicago or Dallas can shop for clothing as easily as a person living in London. This shows how electronic commerce contributes to customer value through the creation of __________.

Although Marks & Spencer, the well-known British department store, is located in the U.K., customers from Chicago or Dallas can shop for clothing as easily as a person living in London. This shows how electronic commerce contributes to customer value through the creation of __________.

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