The three broad objectives of advertising are to
A. promote the product, protect the price, or predict the place to purchase.
B. make the consumer safer, make the consumer healthier, or make the consumer wiser.
C. pay, buy, or barter.
D. inform, persuade, or remind.
E. push, pull, or sell.
Answer: D. inform, persuade, or remind.
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Marketing
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- One important consideration in using a differentiated targeting strategy is that ________.
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