An examination of a creative message and the physical design of an advertisement or other marketing communication piece is a(n):

An examination of a creative message and the physical design of an advertisement or other marketing communication piece is a(n):

An examination of a creative message and the physical design of an advertisement or other marketing communication piece is a(n):



A) respondent behavior evaluation

B) online evaluation metric

C) message evaluation

D) message synthesis



Answer: c


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