As advertisers manage their interactive marketing communications (IMC) programs, they can compare the effectiveness of the various types of advertising available by calculating _________ which refers to the cost of reaching 1,000 individuals or households with the advertising message in a given medium.

As advertisers manage their interactive marketing communications (IMC) programs, they can compare the effectiveness of the various types of advertising available by calculating _________ which refers to the cost of reaching 1,000 individuals or households with the advertising message in a given medium.

As advertisers manage their interactive marketing communications (IMC) programs, they can compare the effectiveness of the various types of advertising available by calculating _________ which refers to the cost of reaching 1,000 individuals or households with the advertising message in a given medium.



a) cost per thousand

b) cost per click

c) overall cost

d) cost per medium



Answer: A


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