As a sales manager you note that one of your salespeople has exceeded his sales target but is well below his profit goal. The best explanation for this performance is __________.

As a sales manager you note that one of your salespeople has exceeded his sales target but is well below his profit goal. The best explanation for this performance is __________.



a) the salesperson has not been working as hard as he should have

b) the salesperson is selling too many high margin products

c) the salesperson is selling too many low margin products

d) the size of the salesperson's submitted orders is too small

e) the size of the salesperson's submitted orders is too large



Answer: c


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Marketing Chapter 20

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