Assessment of a corporation's reputation begins:
A) when company leaders take the time to conduct surveys and interviews to learn what people think of the organization, both internal and external to the company
B) with hiring a public relations firm to conduct a public relations audit of the firm's publicity
C) by counting hits a company has received in the public press
D) by developing a corporate image-building campaign
Answer: a) when company leaders take the time to conduct surveys and interviews to learn what people think of the organization, both internal and external to the company
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Marketing
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