Marketing MCQ
Marketing Chapter 17
Because a television advertisement contains both audio and visual material, copywriters and artists will combine copy and visual material in a _____ that depicts a series of miniature television screens showing the major scenes in the commercial with a description of the audio portion for each screen.
Because a television advertisement contains both audio and visual material, copywriters and artists will combine copy and visual material in a _____ that depicts a series of miniature television screens showing the major scenes in the commercial with a description of the audio portion for each screen.
Because a television advertisement contains both audio and visual material, copywriters and artists will combine copy and visual material in a _____ that depicts a series of miniature television screens showing the major scenes in the commercial with a description of the audio portion for each screen.
screenplay
storyboard
commercial layout
layout presentation
scene display
Answer: storyboard
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