Marketing MCQ
Marketing Chapter 17
Fast-food companies will often compare their French fries to their competitors' fries. Mentioning the competitor's name, they will say that their fries scored better in taste tests. This type of advertising is best described as
Fast-food companies will often compare their French fries to their competitors' fries. Mentioning the competitor's name, they will say that their fries scored better in taste tests. This type of advertising is best described as
Fast-food companies will often compare their French fries to their competitors' fries. Mentioning the competitor's name, they will say that their fries scored better in taste tests. This type of advertising is best described as
comparative
reminder
pioneer
selective
reinforcement
Answer: comparative
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