Companies use​ ________ to sift through large amounts of big data and dig out interesting findings relevant to creating customer value.

Companies use​ ________ to sift through large amounts of big data and dig out interesting findings relevant to creating customer value.

Companies use​ ________ to sift through large amounts of big data and dig out interesting findings relevant to creating customer value.



A. touch points

B. data mining

C. social media

D. CRM

E. data warehouses



Answer: B. data mining


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