According to the text, two major public policy and ethical issues in marketing research are ________.
A. improper sampling procedures and the misuse of research findings
B. intrusions on consumer privacy and the misuse of research findings
C. intrusions on consumer privacy and unsafe products
D. international research and intrusions on consumer privacy
E. the misuse of research findings and deceptive advertising
Answer: B. intrusions on consumer privacy and the misuse of research findings