According to the​ text, two major public policy and ethical issues in marketing research are​ ________.

According to the​ text, two major public policy and ethical issues in marketing research are​ ________.



A. improper sampling procedures and the misuse of research findings

B. intrusions on consumer privacy and the misuse of research findings

C. intrusions on consumer privacy and unsafe products

D. international research and intrusions on consumer privacy

E. the misuse of research findings and deceptive advertising



Answer: B. intrusions on consumer privacy and the misuse of research findings


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