Consumers who feel the need to be the first to see a new movie, try a new restaurant, own a piece of new technology, or wear the latest fashion accessory are crucial to the success of any new product for they help the product gain market acceptance. These consumers are known as

Consumers who feel the need to be the first to see a new movie, try a new restaurant, own a piece of new technology, or wear the latest fashion accessory are crucial to the success of any new product for they help the product gain market acceptance. These consumers are known as

Consumers who feel the need to be the first to see a new movie, try a new restaurant, own a piece of new technology, or wear the latest fashion accessory are crucial to the success of any new product for they help the product gain market acceptance. These consumers are known as




A. pioneers.


B. groundbreakers.


C. fashion-forwards.


D. innovators.


E. early adopters.



Answer: D. innovators.


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