Depth interviews suffer from many of the disadvantages of focus groups and often to a greater extent. Which of the following disadvantages is not shared with focus groups?

Depth interviews suffer from many of the disadvantages of focus groups and often to a greater extent. Which of the following disadvantages is not shared with focus groups?



A) Skilled interviewers capable of conducting depth interviews are expensive and difficult to find.

B) The lack of structure makes the results susceptible to the interviewer's influence.

C) The data obtained are difficult to analyze and interpret.

D) All of the above are shared with focus groups.



Answer: D


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