Eddie Bauer has leveraged its store, website and catalog channels with impressive results. At Eddie Bauer every effort is made to make the apparel shopping and purchase process for its customers the same in its retail stores, with its catalog and at its website. An Eddie Bauer marketing manager says, "We don't distinguish between channels because it's all Eddie Bauer to our customers". Eddie Bauer is likely following a(n) __________ strategy.

Eddie Bauer has leveraged its store, website and catalog channels with impressive results. At Eddie Bauer every effort is made to make the apparel shopping and purchase process for its customers the same in its retail stores, with its catalog and at its website. An Eddie Bauer marketing manager says, "We don't distinguish between channels because it's all Eddie Bauer to our customers". Eddie Bauer is likely following a(n) __________ strategy.

Eddie Bauer has leveraged its store, website and catalog channels with impressive results. At Eddie Bauer every effort is made to make the apparel shopping and purchase process for its customers the same in its retail stores, with its catalog and at its website. An Eddie Bauer marketing manager says, "We don't distinguish between channels because it's all Eddie Bauer to our customers". Eddie Bauer is likely following a(n) __________ strategy.



a) viral marketing

b) permission marketing

c) multichannel marketing

d) dual distribution

e) market penetration



Answer: c


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