JCPenney has leveraged its store, website and catalog channels with impressive results. At A JCPenney customer who whops in all three channels—store, catalog and website—spends four to eight times as much as a customer who shops in only one channel. JCPenney is likely following a(n) __________ strategy.
a) viral marketing
b) permission marketing
c) multichannel marketing
d) dual distribution
e) market penetration
Answer: c