Feeling good after making a purchase from a company with a strong and positive image is an example of:

Feeling good after making a purchase from a company with a strong and positive image is an example of:

Feeling good after making a purchase from a company with a strong and positive image is an example of:



A) an impulse buy

B) psychological reinforcement

C) cognitive dissonance

D) brand metrics



Answer: B) psychological reinforcement


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