Forces and events in the buyer's environment enter the buyer's black box, where they are turned into a set of buyer responses. These buyer responses include __________.
A. the buyer's decision process and the buyer's characteristics
B. the buyer's attitudes and preferences, brand engagement and relationships, and purchase behavior
C. the buyer's characteristics and purchase behavior
D. the buyer's attitudes and preferences and the buyer's decision process and purchase behavior
E. the buyer's attitudes and preferences, purchase behavior, and marketing stimuli
Answer: B. the buyer's attitudes and preferences, brand engagement and relationships, and purchase behavior
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Marketing
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