Gatorade's famous​ "Like Mike" campaign featuring Michael Jordan appealed to young athletes who idolized the NBA star. This promotional campaign is an example of how marketers effectively utilize​ ________ in promoting their products and services.

Gatorade's famous​ "Like Mike" campaign featuring Michael Jordan appealed to young athletes who idolized the NBA star. This promotional campaign is an example of how marketers effectively utilize​ ________ in promoting their products and services.



A. online social networks

B. role and status

C. social class

D. aspirational groups

E. buzz marketing



Answer: D. aspirational groups


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