In B2B market situations, it is particularly important to
A. work to undermine the competition in subtle but effective ways.
B. continually find new and potentially profitable customers.
C. provide gifts to purchasing agents and decision makers, but well within company guidelines.
D. know the names and ages of the families of those involved in the buying decisions as well as the personal interests of the buyers.
E. bend the rules if necessary in order to make the sale.
Answer: B. continually find new and potentially profitable customers.
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Marketing
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