Personal selling adds value to a product or service by all of the following EXCEPT
A. educating customers about uses for the product.
B. sharing the company's ethical standards and code of ethics with potential customers to demonstrate professionalism.
C. providing advice, sometimes quite technical, to customers.
D. saving customers time.
E. making things easier for the customer.
Answer: B. sharing the company's ethical standards and code of ethics with potential customers to demonstrate professionalism.