In the business-to-business arena, the post-purchase phase is critical because:
A) businesses are more critical of quality than are consumers
B) of the high cost involved in purchase decisions
C) of the critical importance of supplying a continual supply of a product
D) a positive evaluation may result in a straight rebuy situation or an advantage in a modified rebuy situation
Answer: D) a positive evaluation may result in a straight rebuy situation or an advantage in a modified rebuy situation