In the business-to-business sector, advertising tends to:
A) support other promotional tools such as personal selling, trade promotions, consumer promotions, direct marketing, and trade shows
B) be the primary vehicle for communicating to customers
C) be performed in-house to prevent competitors from learning about the company's products and communication approach
D) identify key new target markets
Answer: A) support other promotional tools such as personal selling, trade promotions, consumer promotions, direct marketing, and trade shows
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