In the business-to-business sector, advertising tends to:

In the business-to-business sector, advertising tends to:



A) support other promotional tools such as personal selling, trade promotions, consumer promotions, direct marketing, and trade shows

B) be the primary vehicle for communicating to customers

C) be performed in-house to prevent competitors from learning about the company's products and communication approach

D) identify key new target markets



Answer: A) support other promotional tools such as personal selling, trade promotions, consumer promotions, direct marketing, and trade shows


Learn More :

Marketing

Learn More Multiple Choice Question :