In the context of social responsibility and environmental management, what is sustainable development?

In the context of social responsibility and environmental management, what is sustainable development?



Sustainable development is a joint approach among those (e.g., governments, businesses, environmentalists, and others) who seek economic growth with "wise resource management, equitable distribution of benefits and reduction of negative effects on people and the environment from the process of economic growth." Sustainable development is not about the environment or the economy or society. 


It is about striking a lasting balance between all of these. More and more companies are embracing the idea of sustainable development as a "win-win" opportunity. Responsibility for protecting the environment does not rest solely with governments, businesses, or activist groups; however, each citizen has a social and moral responsibility to include environmental protection among his or her highest goals.


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