Marketing MCQ Marketing Chapter 20 In the marketspace, consumers can tell marketers exactly what their requirements are, making customization of a product or service to fit the buyer's exact needs possible. This means that marketers can use electronic commerce to enhance customer value by contributing to __________.

In the marketspace, consumers can tell marketers exactly what their requirements are, making customization of a product or service to fit the buyer's exact needs possible. This means that marketers can use electronic commerce to enhance customer value by contributing to __________.

Marketing Chapter 20

In the marketspace, consumers can tell marketers exactly what their requirements are, making customization of a product or service to fit the buyer's exact needs possible. This means that marketers can use electronic commerce to enhance customer value by contributing to __________.

a) place utility

b) form utility

c) time utility

d) possession utility

e) none of the above

Answer: b

Marketing MCQ

In the marketspace, consumers can tell marketers exactly what their requirements are, making customization of a product or service to fit the buyer's exact needs possible. This means that marketers can use electronic commerce to enhance customer value by contributing to __________.

In the marketspace, consumers can tell marketers exactly what their requirements are, making customization of a product or service to fit the buyer's exact needs possible. This means that marketers can use electronic commerce to enhance customer value by contributing to __________.

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