Airline, car rental and lodging electronic reservation systems such as Orbitz allow comparison shopping for the lowest fares, rents and rates and almost immediate access to and confirmation of travel arrangements and accommodations. This shows how electronic commerce contributes to customer value through the creation of __________.

Airline, car rental and lodging electronic reservation systems such as Orbitz allow comparison shopping for the lowest fares, rents and rates and almost immediate access to and confirmation of travel arrangements and accommodations. This shows how electronic commerce contributes to customer value through the creation of __________.



a) service utility

b) place utility

c) possession utility

d) form utility

e) all the above



Answer: c


Learn More :

Marketing Chapter 20

Learn More Multiple Choice Question :