Marketing MCQ Marketing Instead of having to choose between making a profit or doing good for society, companies can combine __________ and _____________ to do both while building a solid corporate reputation.

Instead of having to choose between making a profit or doing good for society, companies can combine and ___ to do both while building a solid corporate reputation.

Marketing

Instead of having to choose between making a profit or doing good for society, companies can combine and ___ to do both while building a solid corporate reputation.

A. ethics; publicity

B. cause marketing; exceptional products

C. corporate social responsibility; senior management authority

D. ethics; corporate social responsibility

E. cause marketing; corporate philanthropy

Answer: D. ethics; corporate social responsibility

Marketing MCQ

Instead of having to choose between making a profit or doing good for society, companies can combine __________ and _____________ to do both while building a solid corporate reputation.

Instead of having to choose between making a profit or doing good for society, companies can combine __________ and _____________ to do both while building a solid corporate reputation.

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Instead of having to choose between making a profit or doing good for society, companies can combine and ___ to do both while building a solid corporate reputation.

Instead of having to choose between making a profit or doing good for society, companies can combine and ___ to do both while building a solid corporate reputation.