Liz has decided to open a store that will offer second-hand children's items for sale. She will buy gently-used items and resell them to customers who are looking for children's clothes and books at discounted rates. No other store in the area seems to be offering children's items at the prices her store will offer. Liz is identifying her _____ before she opens her store.
product mix depth
target customer
retail positioning
store location
atmospherics
Answer: retail positioning