Mark works for Hallmark. Included in his job description are the following responsibilities: (1) stock and arrange point-of-purchase displays of present customers—60 percent of his work week; and (2) receive orders from customers and complete the transactions—40 percent of his workweek. What form of personal selling is Whitaker engaged in?

Mark works for Hallmark. Included in his job description are the following responsibilities: (1) stock and arrange point-of-purchase displays of present customers—60 percent of his work week; and (2) receive orders from customers and complete the transactions—40 percent of his workweek. What form of personal selling is Whitaker engaged in?

Mark works for Hallmark. Included in his job description are the following responsibilities: (1) stock and arrange point-of-purchase displays of present customers—60 percent of his work week; and (2) receive orders from customers and complete the transactions—40 percent of his workweek. What form of personal selling is Whitaker engaged in?



a) Outside order taking

b) Relationship selling

c) Inside order taking

d) Order getting

e) All of the above



Answer: a



Learn More :