Marketers may utilize _____ pricing for items within a product line where the basic product is priced low but items that are required to operate or enhance the basic product are priced higher.
captive
penetration
premium
bait
Answer: captive
Marketing MCQ
Marketing Chapter 20
Marketers may utilize _____ pricing for items within a product line where the basic product is priced low but items that are required to operate or enhance the basic product are priced higher.