Marketing can disrupt the internal value chain and cause conflicts to develop because increasing customer satisfaction can potentially _______.
A. gain commitment from the entire company to engage customers
B. increase production costs, increase inventories, cause budget headaches and disrupt production schedules
C. coordinate the efforts of different company departments to deliver customer value
D. align all functional areas with the goal of increasing customer value
E. make all departments "think consumer"
Answer: B. increase production costs, increase inventories, cause budget headaches and disrupt production schedules