Nike is a recognized innovator in the use of __________ for creating interactivity, individuality and customer relationships. Its Nike iD Customized Product configurator invites customers to create one-of-a-kind shoes, messenger bags and backpacks by simply answering a few questions and viewing the finished product from numerous angles.
a) seller menus
b) seller cookies
c) content screens
d) choiceboards
e) collaborative filtering
Answer: d