Of all the online consumer lifestyle segments, __________ are most likely to view the Internet as a convenience tool.
a) ebivalent newbies
b) click-and-mortar
c) brand loyalists
d) hooked, online and single
e) time-sensitive materialists
Answer: e
Marketing MCQ
a) ebivalent newbies
b) click-and-mortar
c) brand loyalists
d) hooked, online and single
e) time-sensitive materialists
Answer: e