Which of the online consumer lifestyle segments spends the most time online?
a) Ebivalent newbies
b) Click-and-mortar
c) Brand loyalists
d) Hooked, online and single
e) Time-sensitive materialists
Answer: d
Marketing MCQ
a) Ebivalent newbies
b) Click-and-mortar
c) Brand loyalists
d) Hooked, online and single
e) Time-sensitive materialists
Answer: d