Pizza hut has restaurants in India where Joiners make up the majority of the online population. To match their marketing efforts with the characteristics of the population, Pizza Hut should
a) have a contest to gather consumer-generated content.
b) ignore comments from Critics.
c) create a Fan Page and invite consumers to post their thoughts.
d) post its own promotional messages on blogs and websites.
e) stick to traditional promotions rather than social networking.
Answer: c) create a Fan Page and invite consumers to post their thoughts.