KFC has restaurants in Mexico where Inactives make up the majority of the online population. To match their marketing efforts with the characteristics of the population, KFC should
a) have a contest to gather consumer-generated content.
b) ignore comments from Critics.
c) create a Fan Page and invite consumers to post their thoughts.
d) post its own promotional messages on blogs and websites.
e) focus more on traditional promotions rather than social networking.
Answer: e) focus more on traditional promotions rather than social networking.