Walmart has stores in China where Spectators make up the majority of the online population. To match their marketing efforts with the characteristics of the population, Walmart should

Walmart has stores in China where Spectators make up the majority of the online population. To match their marketing efforts with the characteristics of the population, Walmart should



a) have a contest to gather consumer-generated content.

b) ignore comments from Critics.

c) create a Fan Page and invite consumers to post their thoughts.

d) post its own promotional messages on blogs and websites.

e) stick to traditional promotions rather than social networking.



Answer: d) post its own promotional messages on blogs and websites.


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