Precious Thots is a company that makes gifts and collectibles. When its sales rep is driving through a community on her way to make a sales call, she looks for small independent florists and gift shops. When she finds a retailer she knows is not carrying Precious Thots products, she stops and makes a sales call. The company's sales rep uses _________ to find prospects.
a) stimulus response selling
b) the preapproach
c) cold canvassing
d) formula
e) closing
Answer: c