Marketing MCQ
Marketing Chapter 20
Procter & Gamble uses teams of marketing, sales, advertising, computer systems and supply chain personnel to work with its major retailers, such as Wal-Mart, to identify ways to develop, promote and deliver products. This type of sales approach is called __________.
Procter & Gamble uses teams of marketing, sales, advertising, computer systems and supply chain personnel to work with its major retailers, such as Wal-Mart, to identify ways to develop, promote and deliver products. This type of sales approach is called __________.
Procter & Gamble uses teams of marketing, sales, advertising, computer systems and supply chain personnel to work with its major retailers, such as Wal-Mart, to identify ways to develop, promote and deliver products. This type of sales approach is called __________.
a) adaptive selling
b) missionary selling
c) personal selling
d) team selling
e) formula selling
Answer: d
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