The following are methods of determining marketing communications budgets, except:
A) percentage of sales
B) sales approximation
C) meet the competition
D) what we can afford
Answer: B) sales approximation
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- Charles Revson started Revlon. He once said "We sell hope." Revson was defining the ______ of Revlon cosmetics.
- Blood donations to the Red Cross are considered __________ products.
- The distribution strategy during the decline stage of PLC involves building more intensive distribution networks
- Amazon and GEICO set themselves apart with their smooth-functioning direct delivery strategy referred to as __________ differentiation.
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- One important consideration in using a differentiated targeting strategy is that ________.
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