S.O.S. soap pads were advertised on television for many years. When the company discontinued advertising, sales slowly began to decline and consumers gradually forgot the brand name. This illustrates the concept of:

S.O.S. soap pads were advertised on television for many years. When the company discontinued advertising, sales slowly began to decline and consumers gradually forgot the brand name. This illustrates the concept of:

S.O.S. soap pads were advertised on television for many years. When the company discontinued advertising, sales slowly began to decline and consumers gradually forgot the brand name. This illustrates the concept of:



A) decay effects

B) wear out effects

C) carryover effects

D) threshold effects



Answer: A) decay effects


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