The four Ps of the marketing mix are redefined in buyer terms as the four Cs. What are the four Cs of the marketing mix?
A. Customer cost, convenience, competitors, communication
B. Competitors, channel management, consistency, choice
C. Customers, competitors, convenience, communication
D. Customer solution, convenience, communication, channel management
E. Customer solution, customer cost, convenience, communication
Answer: E. Customer solution, customer cost, convenience, communication
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Marketing
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