Marketing MCQ Marketing Chapter 20 The increasing importance of nurturing long-term and widespread relationships with customers has led many firms to adopt a selling approach that uses several professionals to make a sale and win a contract. This approach is called __________.

The increasing importance of nurturing long-term and widespread relationships with customers has led many firms to adopt a selling approach that uses several professionals to make a sale and win a contract. This approach is called __________.

Marketing Chapter 20

The increasing importance of nurturing long-term and widespread relationships with customers has led many firms to adopt a selling approach that uses several professionals to make a sale and win a contract. This approach is called __________.

a) cooperative selling

b) team selling

c) missionary selling

d) account management

e) formula selling

Answer: b

Marketing MCQ

The increasing importance of nurturing long-term and widespread relationships with customers has led many firms to adopt a selling approach that uses several professionals to make a sale and win a contract. This approach is called __________.

The increasing importance of nurturing long-term and widespread relationships with customers has led many firms to adopt a selling approach that uses several professionals to make a sale and win a contract. This approach is called __________.

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