The LA Galaxy understands the importance of attracting big name soccer stars like Beckham, Keane and Donovan to the team. For the consumer, the value of the game is created by players on the field. In other words, the creators of the service (the players) and the service itself (the game) are one in the same. This is an example of the ____________ of services.

The LA Galaxy understands the importance of attracting big name soccer stars like Beckham, Keane and Donovan to the team. For the consumer, the value of the game is created by players on the field. In other words, the creators of the service (the players) and the service itself (the game) are one in the same. This is an example of the ____________ of services.

The LA Galaxy understands the importance of attracting big name soccer stars like Beckham, Keane and Donovan to the team. For the consumer, the value of the game is created by players on the field. In other words, the creators of the service (the players) and the service itself (the game) are one in the same. This is an example of the ____________ of services.



a) inconsistency

b) inseparability

c) inventory

d) intangibility

e) irrationality



Answer: B


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